{"id":751,"date":"2020-09-29T11:00:54","date_gmt":"2020-09-29T10:00:54","guid":{"rendered":"https:\/\/superstructuresassociates.co.uk\/?p=751"},"modified":"2020-09-29T13:16:26","modified_gmt":"2020-09-29T12:16:26","slug":"7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business","status":"publish","type":"post","link":"https:\/\/superstructuresassociates.co.uk\/7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business\/","title":{"rendered":"7 ways to stop December or January from being quiet months in your business"},"content":{"rendered":"

Photo credit: Aleks Marinkovic<\/a> on Unsplash<\/a><\/p>\n

Does it feel too soon to be talking about your plans for Christmas?<\/p>\n

It might do, but it shouldn\u2019t. I\u2019m not talking about where you\u2019re spending Christmas itself, or who you\u2019re spending it with. It might be a challenge to plan ahead for that in the current climate.<\/p>\n

But what you can do, assuming that we don\u2019t go into another full lockdown, is plan for creating a flow of work through December and January.<\/p>\n

What we tend to see happen in a lot of businesses in December and even more so in January, is that it can be a quiet period. In a normal year, it\u2019s natural for us to assume that in December people are too busy shopping, socialising and winding down for the Christmas break to think about planning new building projects.<\/p>\n

And we may be busy ourselves \u2013 trying to wrap up our work before the 25th<\/sup> December \u2013 so we ease off our usual lead generation activities.<\/p>\n

And then in January we might be forgiven for thinking that everyone is feeling the pinch after the lavish spending that can go on in December. And this year, we might believe that even more people and businesses are low on cash reserves.<\/p>\n

As a result of believing this period to be quiet, we don\u2019t carry out the lead generation activities we might normally \u2013 and therefore we don\u2019t bring in the same amount of business that we would at other times of year.<\/p>\n

But the reality is that if you plan now, you can make sure that you don\u2019t experience a drop-off in work levels in December or January. Because even though there are people who have been badly hit by the pandemic, there are also plenty of people and businesses who are still spending.<\/p>\n

Of course, you may want to take one or two weeks away from work \u2013 and I\u2019m in favour of taking a break at this time of year. But be careful that you don\u2019t create a situation where you don\u2019t have enough work coming in at the start of the year. It\u2019s important to get your lead generation ducks in a row.<\/p>\n

Your goal should be to remain busy for at least 2 weeks out of the 4-week period at the end of December and start of January.<\/p>\n

Here are some activities I recommend, to make sure you keep the client work rolling in:<\/p>\n

    \n
  1. Keep doing whatever you usually do to generate leads. Book time into the diary for it, even when you\u2019re busy. Make it non-negotiable.<\/li>\n
  2. Stay in touch with your best referral partners \u2013 the people who send the most clients your way. Call, email or take them for a coffee if they\u2019re open to it. Make sure you stay front of mind.<\/li>\n
  3. Beef up your client processes, so that when you check in with a client at the end of a project, you always ask if they know anyone who might need your services. Some of the best clients can come via people you\u2019ve already worked with.<\/li>\n
  4. Always ask for testimonials. After a focused effort to increase the number of Google reviews that Super Structures Associates has, we now have 21, and these have had a positive impact on the number of enquiries we get.<\/li>\n
  5. Get in touch with any recent leads that have fallen by the wayside. Remind them that Christmas is coming, and that they might want to start work before the silly season is upon us.<\/li>\n
  6. Keep networking, even if some or all of it has to be online. Posting on LinkedIn and attending online networking groups can be a good source of clients, especially if you attend groups regularly and build trusting relationships. You do have to be selective about the groups you attend though, as spending every minute of the day networking doesn\u2019t pay the bills!<\/li>\n
  7. Post about the work you\u2019re doing on social media. It\u2019s great if you can carve out the time to create full case studies, but even if you can\u2019t, you can still post a picture with two or three paragraphs about your most recent projects. Even if it appears to get a small number of likes and comments, people will still be seeing your posts and will be reminded of what you do \u2013 possibly at the moment that they need your services.<\/li>\n<\/ol>\n

    There\u2019s always more we could be doing, and it\u2019s a challenge to juggle work alongside promoting your business. But it\u2019s the best way to make sure we don\u2019t create a quiet December or January for ourselves.<\/p>\n

    If you need any more ideas to help you with keeping leads flowing into your business, let me know. There\u2019s always more to say on this topic.<\/p>\n

    And if you need assistance with the structural elements of an upcoming project, please do get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Photo credit: Aleks Marinkovic on Unsplash Does it feel too soon to be talking about<\/p>\n","protected":false},"author":2,"featured_media":752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"acf":[],"yoast_head":"\n7 ways to stop December or January from being quiet months in your business - Super Structures Associates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superstructuresassociates.co.uk\/7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways to stop December or January from being quiet months in your business - Super Structures Associates\" \/>\n<meta property=\"og:description\" content=\"Photo credit: Aleks Marinkovic on Unsplash Does it feel too soon to be talking about\" \/>\n<meta property=\"og:url\" content=\"https:\/\/superstructuresassociates.co.uk\/7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Super Structures Associates\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T10:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-29T12:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/superstructuresassociates.co.uk\/wp-content\/uploads\/2020\/09\/Planning-for-Christmas-lead-gen-29.09.20-Aleks-Marinkovic-on-Unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/superstructuresassociates.co.uk\/7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business\/\",\"url\":\"https:\/\/superstructuresassociates.co.uk\/7-ways-to-stop-december-or-january-from-being-quiet-months-in-your-business\/\",\"name\":\"7 ways to stop December or January from being quiet months in your business - 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